Salesforce provides some tips for creating effective business emails every time.
"Writing a business email is much different from sending off an email to a friend or family member."
"The tone has to be more professional. But, at the same time, it also has to be warm and friendly. After all, you want to attract customers, not drive them away." - Salesforce
View the full Salesforce article here: Top 9 Strategies for Writing an Effective Business Email
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